Through several rounds of discovery with the client to figure out the best way to portray a house with multiple unique and high end services, we finally settled on the concept of a "branded house".
Instead of a "House of Brands" where an entity (most of the time a holding company) own multiple brands, think LVMH with Moët, Louis Vuitton and Hennessy, a branded house shows one of the elements of the mother brand accross all logos of the child brands.
This is the type of decision that needs to be had before going on to design a fully-fledged digital experience.
Here, the "child" brands are called "pillars" that will all contain there own home pages and sub pages as well as the main 24hosts page to simply introduce them all.
This influenced the wireframe and user journey of the website...
My personal challenge was to devellop a dark mode, further down the line it would be an idea to turn it to dark after a specific time but also to remember the decided settings of a regular visitor
I wanted the toggles (menu, buttons, theme toggle) to be specific to the website, designing signature websites is about creating a unique bespoke experience users won't have eslewhere.
Another beautiful challenge to go from an ambitious concept design to reality with custom animations that change colours with the theme.
A lot of hours were put in trying to figure out how to get the variables to change colours. The working effect was to change the RGB colours once the DOM content was loaded to set variables.
Figuring out how to make pillars of the website contain a slighlty different log to set them appart was also a big challenge.
Like most websites, this is a living one that will see change and upgrades over time, but it's an excellent first run!
You can visit the website at www.24hosts.com
